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🇲🇾 11 years in Malaysian property · Johor Bahru & Kuala Lumpur new launches
Senibong Cove, Masai · New launch · Officially named Hillview

Hillview @ Senibong Cove

The Senibong Cove new launch publishes its whole approved price range in public — RM452,000 to RM1,191,000 for Tower A’s 416 units. That transparency is also the warning: Johor’s foreign-buyer floor is RM1,000,000.

Freehold · commercial titleTower A · 416 unitsRM452,000 – RM1,191,000Completion expected March 2029

⚡ Typical reply within 15 minutes, 9am–10pm MYT · No obligation

416Units in Tower A
598–1,349Sq ft, twelve layouts
551Car park bays
Hillview at Senibong Cove — the first high-rise serviced apartment in the 250-acre Senibong Cove waterfront township, Masai, Johor Bahru
Hillview · official visual, Senibong Cove
Hillview at Senibong Cove in its waterfront township setting beside the Sungai Lunchu, Masai, Johor
Inside the Senibong Cove estate
Hillview at Senibong Cove official developer visual of the residential precinct, Masai, Johor Bahru
Official visual — Senibong Cove
Answer block

Hillview @ Senibong Cove at a glance

Read the price line first. The developer’s approved advertising and sales permit puts Tower A at RM452,000 to RM1,191,000. Johor’s minimum purchase price for a non-citizen is RM1,000,000. So only a thin band at the very top of this tower is legally available to a foreign buyer — everything below that line is closed to you no matter how much you like it. If you are not Malaysian, settle that point before you look at anything else on this page.

Development
Hillview @ Senibong CoveMarketed on listing sites as “Senibong Cove New Launch”
Developer
Senibong Hills Sdn Bhd201201027041 (1011531-T) · licence 14523/08-2028/1047(A)
Tenure
FreeholdCommercial title, serviced apartment
What is on sale
Tower A · 416 unitsThe approved permit covers Tower A only
Approved price range
RM452,000 – RM1,191,000Stated on the developer’s advertising and sales permit
Layouts
12 types · 598–1,349 sq ftThree of them dual-key: D1, D2, D2a
Completion
Expected March 2029Permit valid 25 Mar 2026 – 24 Mar 2029
Car parks
551 baysFor 416 units — about 1.3 per unit
Land charge
AmBank (M) BerhadDisclosed as the land encumbrance on the permit
Foreign buyers
Only above RM1,000,000State consent required · most of Tower A is below the floor
Why this address

Six things to weigh before you register interest

This is a well-documented launch inside a township that has been delivering for over a decade — and it is also the first tower that township has ever built. Both halves of that sentence should shape how you look at it.

📄

The price range is public, in a legal document

Most launches make you ask an agent for a number. Here the approved advertising and sales permit states RM452,000 to RM1,191,000 for Tower A, printed on the developer’s own website. You can start from a real figure instead of a rumour.

🏘

The township around it is already built and lived in

The WaterEdge Residences, Isola Villas, Lagoon Residences and The Hills Residences are completed and sold out. The parks, the roads, the security and the retail are not renderings — you can drive through them this weekend.

A 50-berth marina and a river mouth, not a main road

Senibong Cove sits on the water’s edge at the mouth of the Sungai Lunchu with its own marina, Central Park and retail village. In a state where most new stock faces a highway, that setting is the actual product.

🚗

551 bays for 416 units — planned as a car address

About 1.3 bays per unit is generous by Johor high-rise standards, and it is consistent with the location: there is no walking route to a checkpoint or a train station from here, so the parking provision is doing real work.

🔑

Three dual-key layouts for two households or one tenant

Types D1, D2 and D2a are dual-key on the developer’s own product schedule, at 1,288 to 1,349 sq ft. They are also, not coincidentally, the layouts most likely to reach the RM1m mark that a foreign buyer needs.

⚠️

And the parts that will not suit everyone

Most of Tower A is below the RM1m foreign-buyer floor. Completion is March 2029, into a Johor market carrying record unsold serviced apartment stock. And no facilities schedule has been published for the tower — read the facilities section for exactly what is and is not documented.

Project DNA

The whole development, decoded

Every number here is the developer’s own.

416Units, Tower A
12Layout types
551Car park bays
2029Expected completion

Twelve layouts, grouped the way the developer groups them

Hillview at Senibong Cove official developer visual of the tower and its surroundings, Masai, Johor Bahru
Compact layouts

A series

Type A1 at 598 sq ft and Type A1a at 764 sq ft. On the developer’s key plan the A1 units cluster around the lift core in groups of three or four on a typical floor, which is what you would expect of the smallest stock. These are also the units furthest below the RM1,000,000 foreign-buyer floor — comfortably out of reach for a non-citizen.

598Type A1, sq ft
764Type A1a, sq ft
4Lifts per floor plate
Type A1 — 598 sq ftType A1a — 764 sq ftClustered around the lift core on typical floorsBedroom counts are not published by the developer
💬 Ask about A series
Hillview at Senibong Cove official developer visual showing the residential tower in the township, Masai, Johor
Mid layouts

B series

Type B1 at 853 sq ft, Type B2 at 890 sq ft and Type B1a at 1,103 sq ft. The developer’s floor plan brochure shows these running five in a row along one wing of the floor plate, with the wing switching between B1, B1a and B2 on different levels. If you want a specific one, the level matters as much as the type code — ask which levels carry your variant before you pick a unit.

853Type B1, sq ft
890Type B2, sq ft
1,103Type B1a, sq ft
Type B1 — 853 sq ftType B2 — 890 sq ftType B1a — 1,103 sq ftRun five in a row along one wing of the floor plateWhich variant you get depends on the level
💬 Ask about B series
Hillview at Senibong Cove official developer visual of the precinct approach, Masai, Johor Bahru
Corner layouts

C series

Four variants — C1 and C1b at 1,007 sq ft, C1c at 1,163 sq ft and C1a at 1,198 sq ft. On the key plan the C units sit at the ends and corners of the floor plate, which is where the dual-aspect outlook is. The C1a and C1c pair only appears on the levels that also carry the A1a units, so those floors are configured differently from the rest of the tower.

1,007C1 / C1b, sq ft
1,163C1c, sq ft
1,198C1a, sq ft
Type C1 — 1,007 sq ftType C1b — 1,007 sq ftType C1c — 1,163 sq ftType C1a — 1,198 sq ftPositioned at the ends and corners of the floor plate
💬 Ask about C series
Hillview at Senibong Cove official developer visual of the tower against the Johor Strait, Masai, Johor Bahru
Dual-key layouts

D series — dual key

Types D1 (1,349 sq ft), D2 and D2a (both 1,288 sq ft) are the only layouts the developer labels dual-key. The floor plan brochure shows them taking over an entire wing on their levels, running D1 · D2a · D2 · D2 · D1 across the plate. Two practical consequences: these are the layouts that can let one half and live in the other, and they are the layouts most likely to reach the RM1,000,000 mark that a non-citizen must clear.

1,349Type D1, sq ft
1,288D2 / D2a, sq ft
3Dual-key types
Type D1 — 1,349 sq ft, dual keyType D2 — 1,288 sq ft, dual keyType D2a — 1,288 sq ft, dual keyOccupy a full wing on their levels: D1 · D2a · D2 · D2 · D1The layouts most likely to clear the RM1m foreign-buyer floor
💬 Ask about D series — dual key

What is documented, and what is only in the marketing

The developer’s Hillview page describes the setting and the township; it does not publish a facilities schedule for the tower. Rather than reprint an agent’s list as fact, here is the split — what I can trace to Senibong Cove’s own site or to the approved permit, and what I cannot.

Documented — Senibong Cove’s own pages

Township
  • 50-berth Senibong Cove Marina with water sports
  • Central Park
  • Senibong Retail Village — dining and lifestyle
  • Four restaurants already operating on site
  • A 20,000 sq m retail zone under way
  • Gated and guarded community

Documented — the approved permit

Tower A
  • 551 car park bays for Tower A
  • Building type recorded as serviced apartment
  • Freehold land, charged to AmBank (M) Berhad
  • Building plan MBJB/U/2025/14/BGN/32/KOM, approved by MBJB
  • 15% Bumiputera discount

Counted off the developer’s key plan

Typical floor
  • Four lifts serving each floor plate
  • Roughly twelve to thirteen units on a typical floor
  • Lobby lounge and letter box room on the entry level
  • Dual-key levels are laid out differently from the rest

Circulating, but not documented

Unverified
  • Beach sand pool, 50 m pool, BBQ pavilions
  • Private cinema, co-working space, gourmet kitchen
  • Pickleball hall, EV charging, green rating
  • Bedroom and bathroom counts per layout
  • Maintenance and sinking fund rates

Where the project is now

26 July 2012Senibong Hills Sdn Bhd incorporated — the licence holder for this project
21 August 2023Developer’s licence 14523/08-2028/1047(A) issued, valid to 20 August 2028
2025Building plan MBJB/U/2025/14/BGN/32/KOM approved by Majlis Bandaraya Johor Bahru
25 March 2026Advertising and sales permit issued for Tower A — 416 units, RM452,000 to RM1,191,000
2026Tower A open for sale; Waterway Peaks and Isola Coast also building on the estate
March 2029Expected date of completion stated on the permit
Location & connectivity

Where Hillview @ Senibong Cove sits

Senibong Cove, Teluk Senibong, 81750 Masai, Johor — on the Johor Bahru east coast at the mouth of the Sungai Lunchu, on the JB East Coast Highway rather than in the city centre.

📍 1.4850278, 103.832526181750 Senibong Cove, Masai

These coordinates are the township’s, not the tower’s. Senibong Cove’s own site links to a registered Google Maps place at 1.4850278, 103.8325261, and Hillview sits inside that 250-acre estate — but the developer has not published a separate pin for the Hillview lot itself, so I am not going to invent one to three more decimal places. The building plan reference is MBJB/U/2025/14/BGN/32/KOM, approved by Majlis Bandaraya Johor Bahru; that is the document trail if you want the exact parcel. Message me and I will meet you at the sales gallery and walk you to the site boundary.

Two sets of distances are circulating, and only one of them is the developer’s. Senibong Cove’s own location page states the estate is a 10-minute drive from JB Central, 2 minutes from Permas Jaya, and 12 kilometres from the Johor–Singapore Causeway, with downtown Singapore about 40 minutes away by car. Agent listings for this launch instead quote 12 km to the JB city centre and 13 km to Woodlands via the EDL — different anchors, different numbers. I use the developer’s figures. Either way, the important structural fact is the same: there is no walking route to the checkpoint or to the RTS station from here. This is a drive-in address in an established residential township, not a cross-border commuter block.
💬 Ask me about the real drive times
  • Permas Jaya2 minutesby car, developer’s figure — nearest shops and services
  • JB Central10 minutesby car, developer’s figure
  • Johor–Singapore Causeway12 kmdeveloper’s figure · no pedestrian route
  • Downtown Singapore~40 minutesby car, developer’s figure
  • RTS Link · Bukit Chagar stationAt the CIQdrive and park — there is no walkable link from here
  • Senibong Cove MarinaWithin the estate50 berths, water sports facilities
  • Central Park and Senibong Retail VillageWithin the estatealready built and operating
The government record

The statutory name is Residensi Panorama Senibong

“Hillview” is not in the National Housing Department register. Senibong Hills Sdn Bhd (14523) holds four project codes, and this development is 14523-4.

Project codeRegistered nameAdvertising permitPermit expiresUnitsBed / bathPrice band on the permitBuiltStatus
14523-4Residensi Panorama Senibong14523-4/03-2029/0226(A)-(S)24 Mar 20294161–4 / 1–3RM452,000 – RM1,191,00014.20%Lancar
14523-3Bukit Senibong 3138
14523-2Bukit Senibong69
14523-1Bukit Senibong55

Swipe sideways to see the full table →

How to run this check yourself — the seven status words, why searching by marketing name fails, and the register status of all 175 developments on this site →

Read from teduh.kpkt.gov.my on 27 August 2026. Pull it yourself: teduh.kpkt.gov.my/semakan-status-kemajuan?kodProjek=14523-4

Why 14523-4 and not the other three

416 units. That is the figure at the top of this page and the unit count on 14523-4 exactly; the other three codes carry 138, 69 and 55. The licensed company on this page is Senibong Hills Sdn Bhd, which holds all four, and the register’s coordinate for 14523-4 sits 684 metres from the location this site had verified. The company narrowed it; the unit count decided it.

Foreign buyers: the band straddles the threshold

RM452,000 to RM1,191,000 is the legal boundary the developer may sell within, not an asking price. Johor’s minimum for a non-citizen buying a strata unit is RM1,000,000 — so only the upper part of this development is available to a foreign buyer. Get the specific unit and price confirmed in writing before a booking fee.

14.20% built

The percentage is the developer’s own progress return under the statutory 7(f) report. At this stage you are buying delivery, not a building. Note today’s reading and re-check before every progress payment your bank releases.

Track record

About Senibong Hills Sdn Bhd

Three company names appear on this project and it is worth keeping them straight. The licence holder for Hillview is Senibong Hills Sdn Bhd, registration 201201027041 (1011531-T), incorporated on 26 July 2012 — that is the entity named against developer’s licence 14523 in the housing ministry’s TEDUH register. The Senibong Cove township itself is developed by Senibong Cove Development Sdn Bhd, 199501039013 (368215-X). Both sit under WM Senibong Berhad, 199301021876 (276614-P).

The group states a landbank of over 2,000 acres across southern Malaysia and a projected gross development value above RM30 billion, across Senibong Cove, Crest@Austin in Mount Austin, The Kews, and Centennial Parcvista. Senibong Cove has been building since the 2010s and the delivered evidence is on the ground: the WaterEdge Residences, Isola Villas, Lagoon Residences and The Hills Residences are all completed and sold out, with Waterway Peaks and Isola Coast under way.

That track record is the strongest thing this developer has, and it is worth more than any brochure adjective. Hillview is the first high-rise residence the township has released, so it is also the one product here without a delivered predecessor of its own type to inspect. Go and look at what has already been built and maintained on this estate; then apply what you see to the tower.

Waterway Peaks, the neighbouring high-rise precinct under construction at Senibong Cove, Masai, Johor Bahru
Waterway Peaks — the group’s other high-rise on this estate, completion targeted October 2027
Straight answers

Frequently asked questions

Can a foreigner or Singaporean buy at the Senibong Cove new launch?

Only at the very top of the range, and even then only with state consent. The developer’s approved advertising and sales permit puts Tower A between RM452,000 and RM1,191,000. Johor’s minimum purchase price for a non-citizen buying strata property is RM1,000,000. The ceiling is only RM191,000 above the floor, so the units available to you are a narrow band — realistically the largest layouts on the higher levels, which means the C series above 1,150 sq ft and the D-series dual keys.

The title itself says so too. The restriction in interest printed with the permit states that parcels built on this land may not be sold or transferred in any manner to a non-citizen or a foreign company without the consent of the State Authority. That is not a formality to sort out later — build the timeline for consent into your purchase plan.

Then budget the extras. The Johor foreign buyer levy has been 3% of the purchase price or RM30,000, whichever is higher, since 1 July 2025 — and where the property is a serviced residence transacted below RM1 million the minimum rises to RM50,000. The permit band here runs RM452,000 to RM1,191,000, so this project sits on both sides of RM1,000,000: the tier follows the price on your unit, and it is worth asking in writing which category the units are registered under. Stamp duty for non-citizens has been a flat 8% since 1 January 2026. On a RM1,050,000 unit that is roughly RM31,500 in levy and RM84,000 in duty before legal fees.

If your budget sits below RM1 million, this project simply is not open to you, and I would rather tell you that in the first minute than after a site visit.

What is this project actually called, and who is building it?

Its official name is Hillview. “Senibong Cove New Launch” is a marketing label used on listing sites, which is why you will find the same tower advertised two or three times under slightly different headlines.

The developer’s licence holder is Senibong Hills Sdn Bhd, registration 201201027041 (1011531-T), incorporated 26 July 2012 — that is the entity recorded against developer’s licence 14523 in the housing ministry’s TEDUH register, and licence 14523 is the one printed on Hillview’s advertising permit. The wider Senibong Cove township is developed by Senibong Cove Development Sdn Bhd, 199501039013 (368215-X). Both sit under WM Senibong Berhad, 199301021876 (276614-P).

Worth knowing because the other Senibong Cove precincts — Isola Coast, Waterway Peaks and the rest — are sold under a different developer’s licence, number 11115. Same township, different licensed entity. When you check a project on the TEDUH portal, check the licence number on the permit, not the estate name.

How many units are there — 416, or 1,181 across three towers?

416 is the number backed by a document. The advertising and sales permit issued on 25 March 2026 covers Tower A — serviced apartment, total units 416 — with 551 car park bays and a completion date of March 2029. That is the only part of this development approved for sale right now.

The 1,181-units-across-three-towers figure appears widely in agent marketing. It may well describe the eventual masterplan for the site, but it does not appear on the approved permit, and a tower without a permit cannot legally be sold to you.

The practical difference matters. If you buy in Tower A, your purchase is governed by the permit you can read today — its price range, its completion date, its parking allocation. Towers B and C, if and when they come, will carry their own permits with their own prices and their own completion dates, and they will also be the buildings your resale unit competes against. Ask for the approved permit for any tower you are shown before you place a booking fee on it.

What layouts and sizes are available at Hillview?

Twelve layouts from 598 to 1,349 sq ft, taken straight from the developer’s own product schedule: A1 598, A1a 764, B1 853, B2 890, B1a 1,103, C1 1,007, C1b 1,007, C1c 1,163, C1a 1,198, D2 1,288, D2a 1,288 and D1 1,349. Types D1, D2 and D2a are the ones the developer labels dual key.

Notice what is missing: bedroom and bathroom counts. Senibong Cove’s product schedule publishes built-up areas only. Listing sites fill that gap with 1+1, 2+1 and 3-bedroom descriptions, but those do not come from the developer’s published material, so they are not stated as fact here. Ask me and I will get the room configuration confirmed in writing against the specific unit number.

One thing the drawings do tell you. On a typical floor the B units run five in a row along one wing, the C units take the ends and corners, and the A1 units cluster near the lift core, with four lifts to roughly twelve or thirteen units per floor. The dual-key levels replace that B wing entirely with a D1 · D2a · D2 · D2 · D1 run. So the level you pick changes the mix of neighbours on your floor, not just your view.

How far is Senibong Cove from Singapore and from the JB city centre?

By the developer’s own numbers: 12 kilometres to the Johor–Singapore Causeway, a 10-minute drive to JB Central, 2 minutes to Permas Jaya, and about 40 minutes by car to downtown Singapore. Those are on Senibong Cove’s location page.

Agent listings for this launch quote a different pair — 12 km to the JB city centre and 13 km or 30 minutes to Woodlands via the EDL. The anchors are different, so the numbers are different. I use the developer’s figures and I am flagging the discrepancy rather than picking one silently.

But do not get lost in the arithmetic, because the structural point is the same either way. There is no covered walk, no pedestrian bridge and no train station within walking distance. Every trip across the border from here starts with a car. If daily commuting to Singapore on foot or by rail is your plan, a project on the Tanjung Puteri or Bukit Chagar side will serve you better, and I will happily point you at one. If you want a quiet waterfront estate with a marina and you accept a drive, this is a genuinely different product.

When will it be finished, and what stands behind that date?

The permit states an expected date of completion of March 2029. It runs from 25 March 2026 to 24 March 2029, and the developer’s licence behind it runs from 21 August 2023 to 20 August 2028. Diarise that licence expiry: a developer’s licence has to be renewed, and asking to see the renewal when the time comes is a reasonable thing for a buyer to do.

One disclosure on the permit deserves a second look. The land encumbrance is listed as AmBank (M) Berhad, meaning the land is charged to a bank. This is completely ordinary in Malaysian development finance, but it does mean your solicitor needs to confirm the redemption or disclaimer arrangement so that your parcel can be transferred to you free of that charge. Ask for it in writing at the sale and purchase stage, not at handover.

Do also check the development information and the approved advertisement yourself on the housing ministry’s TEDUH portal. It is a government source, it is free, and it takes five minutes. I would rather you verified me than took my word for it.

It is a commercial title. What does that mean for my costs and my loan?

The permit records the tenure as freehold, and the product as a serviced apartment on a commercial title. Freehold is the good half of that sentence. The commercial title is the half that costs you money every month.

Three effects. Electricity and water are billed at commercial tariffs rather than domestic ones. Local council assessment is charged at the commercial rate. And banks generally offer a lower margin of finance on a serviced apartment with a commercial title than on a residential-title condominium — which affects your deposit now and the size of the buyer pool when you sell.

There is a fourth line on the permit that is easy to skim past: a 15% Bumiputera discount. That is standard in Johor and it is not a discount available to everyone. Read it as information about the resale market rather than as a grievance: a portion of the tower will have been bought at 85% of list, and those units also carry a transfer restriction of their own — Bumiputera parcels cannot later be sold to non-Bumiputera buyers without state consent. Your lawyer should tell you which category the specific unit falls into before you sign.

What is the maintenance fee, and what facilities does the tower actually have?

The price range is published; the maintenance rate is not. Senibong Cove has not put a maintenance or sinking fund figure for Hillview on its website, and I am not going to repeat a number I cannot show you a document for. On a serviced apartment with a commercial title, that rate is one of the two or three numbers that decide whether the investment works, so it is worth insisting on before you commit.

The facilities position is the same and I would rather be blunt about it. The developer’s Hillview page describes the setting, the Central Park, the 50-berth marina and the Senibong Retail Village — all real, all already built. What it does not publish is a facilities schedule for the tower itself. The beach sand pool, private cinema, co-working space, pickleball hall, EV charging and green rating you will see quoted around this launch come from agent marketing, not from anything the developer has put in writing where I can find it.

So here is what I will do rather than guess. Message me and I will ask Senibong Cove directly for three documents: the facilities schedule, the projected maintenance and sinking fund rates, and the room configuration per layout. Then you will have the same paper I have, and you can decide on facts.

Johor has record unsold serviced apartment stock. Should that stop me?

It should change how you underwrite the deal, not necessarily whether you do it. NAPIC’s first-quarter 2026 figures put Johor at 9,972 completed and unsold serviced apartment units — the highest of any state in Malaysia. The national overhang in the same quarter was 19,263 units worth RM16.52 billion.

Now put a March 2029 completion date next to that. You are buying into a market that already has thousands of finished, empty, competing units, and three more years of new completions will land before yours does. Anyone selling you a headline rental yield on this basis is selling you a hope.

Two things genuinely separate a project from that overhang, and it is worth being clear about which one applies here. The first is being somewhere the overhang is not — and Hillview is in an established low-rise waterfront township with a marina rather than in the saturated city-centre high-rise belt, which is a real point of difference. The second is scarcity of the product type, and there Hillview is the first high-rise Senibong Cove has built, so there is no local precedent to price against, in either direction.

My advice is to underwrite it as an own-stay or long-hold asset in a township you like, with rental as a bonus rather than the thesis. If the numbers only work on an aggressive yield assumption, walk away — and I will tell you that to your face rather than after you have signed.

Get the current price list and unit availability

Developer pricing moves, and the good stacks go first. Tell me your budget and whether you’re buying to live in or to let — I’ll send back the units that actually fit, not a generic brochure.

No agent fee payable by the buyer on new developer launches

Louis Koh

11 years in Malaysian property · Johor Bahru & Kuala Lumpur new launches · English & 中文

I work with cross-border buyers from Singapore and with local investors. I’ll tell you when a project isn’t right for you — that’s usually worth more than the brochure.

💬 Message Louis

Published 2026-08-04 · Last verified 2026-08-04 against Senibong Hills Sdn Bhd’s published project material. Unit availability, pricing and completion dates are set by the developer and subject to change. This page is marketing information, not an offer or a contract.

Hillview @ Senibong CoveFreehold · 598–1,349 sq ft · RM452k–RM1.19m
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