Shop lots in Horizon Hills, Johor Bahru

About 28% of residents here are Singaporean — the highest share in Johor. Horizon Mall opened in September 2026 at 80% occupancy, directly connected to the Second Link approach.

Ground floor rent
RM3,000–19,000per month
Median transacted
RM1,390,000RM845 psf · 29 deals
Peak trading
Friday–Sunday; steady weekday daytime
Catchment
6,000 low-density homes; 60% Malaysian, 28% Singaporean
Horizon Hills, Iskandar Puteri
Horizon Hills — the golf townshipPhoto: Chongkian / Wikimedia Commons, CC BY-SA 4.0
Where this strip actually is Street View ↗
Open in Google Maps →

The map loads here on the published site.

01

If you have never been here

The 60-second orientation.

Location
Horizon Hills Jalan Eka, Horizon Avenue, 79100 Johor Bahru, Johor, Malaysia
GPS1.4635° N, 103.6289° E
Postcode79100
MukimMukim Pulai
CouncilMBIP
Zone
Iskandar Puteri, western Johor Bahru
Main commercial street
Jalan Eka, Horizon Avenue
Transaction window
May 2024 – April 2025
Drive times from Horizon Hills (off-peak)
DestinationDriveWhy it matters to a tenant
Tuas Second Link (Singapore)25 minHorizon Mall sits on the Second Link approach. Published drive times from Tuas Checkpoint run 20-35 minutes depending on queue.
Eco Botanic8 minNearest premium rival; higher rent, no mall.
Bukit Indah10 minThe established value alternative.
EduCity6 minStudent and international-school catchment.
JB City Centre / RTS35 minFar. No direct RTS footfall.
02

Why this strip is busy

The demand engines — and what each one actually pays for.

01

Singaporeans who live here, not just visit

About 28% of Horizon Hills residents are Singaporean and roughly 60% Malaysian. That converts a weekend-only revenue profile into a resident household holding Singapore dollars who shops on a Tuesday.

Strongest driverBasket RM60–140
02

Horizon Mall opened September 2026

About 300,000 square feet across four storeys, 80% committed at opening, with Village Grocer, CHAGEE, Padi House and Doma K BBQ among the launch tenants. Catchment reported at roughly 250,000.

Horizon: nowConfidence: opened
03

A golf-club catchment with real discretionary spend

Horizon Hills is a gated golf township of about 6,000 low-density homes with 150 acres of parks. This is the wealthiest resident catchment in western Johor Bahru.

Weekday floorRepeat 2–4x/wk
04

Expatriate density

About 12% of residents are non-Malaysian, non-Singaporean expatriates. Specialty grocery, wellness, childcare and international cuisine all clear their price points here.

Basket RM50–130Confidence: developer data
02b

What Horizon Hills actually looks like

Real, freely-licensed photographs of this area — with the licence on every caption.

Every photograph on this page is a real, freely-licensed image of this area, reused with attribution under its stated Creative Commons licence — not a stock photo and not generated. Licences are linked on each caption. If you own a better shot of your own shopfront here, send it to us and we will feature it with a credit and a link.

03

What Horizon Hills has that the others do not

Not “advantages” — structural facts a competing location cannot copy.

01

The highest resident Singaporean share in Johor

28% is not a spillover statistic — it is a resident population. No other Johor precinct can claim this, and it cannot be manufactured by a competing developer.

Nearest rivalEco Botanic draws Singaporean visitors; Horizon Hills houses them.
02

A mall physically connected to the Second Link approach

The mall sits on the Second Link approach road. Published drive times from Tuas Checkpoint run 20-35 minutes depending on the queue — treat any shorter claim with suspicion.

Why it convertsA Singaporean can shop and be home inside an hour.
03

Gated, golf-anchored, low-density

Six thousand homes across a large land parcel with 150 acres of parkland. Density this low with wealth this high does not occur elsewhere in western Johor Bahru.

Trade-offLow density also means a smaller walk-in base.
04

Who actually walks past your door

Estimated share of retail spend, by ethnicity and customer type. Read the last row before you commit.

Horizon Hills customer mix — estimated share of retail spend, 2026
SegmentSharePer visitWhenConcepts that win them
Singaporean residents25–30%RM60–140Daily, plus weekend peakSpecialty grocery, wellness, dining, childcare
Malaysian affluent households50–60%RM40–90DailyPremium F&B, cafes, clinics, enrichment
Expatriate households10–15%RM50–130Weekdays and weekendsInternational cuisine, imported grocery, gyms
Singaporean weekend visitors10–15%RM70–160Fri–SunMall retail, dining, salon, groceries
EduCity students and staff5–8%RM20–45Term timeCasual dining, coffee, convenience
Price-sensitive local trade<5%RM12–25Rare at these rentsValue concepts belong in Gelang Patah or Bukit Indah.

Ethnic composition

2022 citizen electoral roll for the P.162 Iskandar Puteri federal constituency, which contains this precinct. The roll counts registered voters only — it excludes non-citizens (migrant workers, Singaporeans, expatriates) and everyone under 18. Source: ElectionData.MY.

Chinese47.2%
Malay & Bumiputera37.8%
Indian14.1%
Others0.9%

One of only two Chinese-plurality seats in this series (47.2%), with the highest Indian share of the six at 14.1%. This is the seat where a non-halal or Chinese-cuisine concept has the widest resident base in Johor Bahru — but the roll excludes the Singaporean and expatriate households that drive a large part of the actual spend here.

Catchment and market depth

Scale indicators for this precinct.

Low-density homes 6,000
Singaporean residents ~28%
Parkland (acres) 150
Horizon Mall (sq ft) 300,000
05

Rent and price schedule

Market bands, September 2026. Corner, frontage and existing tenancy change everything.

Rental — by level and position
Level & positionMonthly rentBest suited to
Ground floorRM3,000–19,000Anchor F&B, retail, clinic, salon
1st floorRM1,500–3,500Studio, tuition, spa, private dining
2nd floorRM1,000–2,600Back office, storage, co-working
Whole blockRM7,000–16,000Multi-floor F&B, medical, corporate
Sale prices & yield
AssetAsking rangeGross yield
Shophouse, intermediateRM1.1M–1.6M3.5–4.5%
Shophouse, cornerRM1.8M–2.6M3.5–4.5%
Reference: 29 recorded transactions at a median of RM1,390,000 and RM845 per sq ft (May 2024 – April 2025). Source: brickz.my, from JPPH transaction data.
How to read these numbers. Asking rents are compiled from live portal listings as at September 2026. Transacted prices are from brickz.my (JPPH records) and each carries its own window, stated in the table above — some windows are more than a year old, so treat them as a floor for negotiation, not as today’s market. All figures are indicative only. Rent is quoted gross and excludes assessment, quit rent, fire insurance, service charge and 6% service tax on commercial rent where applicable (the rate was cut from 8% on 1 January 2026, and only landlords above RM1 million annual turnover must charge it). Standard terms are 2 + 1 years, two months’ deposit plus half a month utility deposit, and one to three months rent-free fitting-out on ground floor units.
06

What is missing — the opportunity list

Compiled from listings, directories and on-the-ground survey. Absence of evidence is not proof of absence — verify before you commit.

GAPLate-night trade. A gated township closes early. Residents drive out for a night after 10pm.
GAPEveryday convenience at everyday prices. The offer skews premium. A resident buying milk pays a premium they would not pay in Bukit Indah.
GAPProfessional services and co-working. A high-income, partly work-from-home catchment with almost no serviced office or co-working provision.
FULLAnother cafe
FULLAnother premium grocer
FULLAnother beauty or wellness studio
07

The honest assessment

Every agent will tell you the first column. Read the second one twice.

What genuinely works
  • Resident Singaporean dollars, not visitor dollars. 28% resident Singaporean share supports weekday trade at premium prices.
  • A brand-new mall anchor. Horizon Mall opened September 2026 at 80% occupancy.
  • On the Second Link approach road. 20-35 minutes from Tuas Checkpoint depending on the queue.
  • Newest building stock in western JB. Lower fit-out and maintenance risk than the older strips.
What you should price in
  • The mall is your landlord’s competitor and yours. 300,000 sq ft opened at 80% occupancy in September 2026. Street-level shoplots now compete with a curated, air-conditioned tenant mix.
  • Low density means a small walk-in base. Six thousand homes is a fraction of Johor Jaya’s eleven thousand. Every customer arrives by car.
  • Rent range is extremely wide. RM3,000 to RM19,000 for a ground floor. Position within the scheme decides your economics.
  • Gated-community trade closes early. There is no passing trade and no supper economy. Model on daytime and early evening only.
  • Dependent on a currency differential. A materially stronger ringgit weakens the single thing that makes this catchment special.
08

How it compares with the other JB strips

Ground-floor asking rents from live portal listings, September 2026.

Ground-floor shop rent and trading character, by JB commercial strip
StripGF rent / monthWho shops thereParkingPick it if
Mount AustinRM3,800–9,500Dense local Chinese Malaysian; highest weekday volume in JBCongestedYour model needs volume seven days a week and you can live without parking.
Bukit IndahRM2,500–4,200AEON-anchored footfall plus Singaporean day-trippersAdequateYou want an Eco Botanic customer at roughly half the rent.
Eco BotanicRM6,000–15,000Singaporean weekenders, EduCity students, expat familiesFree, ampleYou want high basket size and can survive a soft Monday–Thursday.
Taman MolekRM4,500–15,000Affluent Chinese Malaysian, expat and SingaporeanTightYou are an evening or bar operator with an existing following.
Sutera UtamaRM3,500–25,000Affluent Skudai households; the state’s highest median priceAdequateYou sell premium and need a catchment that pays for it.
Johor JayaRM2,200–4,50066,000 residents; the most balanced ethnic mix in JBAdequateYou want the healthiest yield and the deepest deal flow.
City Centre / IIBDRM5,000–13,000Singaporean walk-in via CIQ; RTS terminus January 2027Paid / limitedYou want walk-in cross-border traffic and will pay for the story.

Ground-floor asking rents from live portal listings, September 2026. Expect 5–15% negotiation room on any of them. We will tell you honestly when another strip is the better commercial decision for your concept.

Buying, not renting? Same area, the residential side — NAPIC registered transactions, median price, median PSF and the 12-month move: Horizon Hills landed data → · condos · industrial

09

What it actually costs to open here

Rent is the number everyone quotes. It is rarely the number that kills the deal — the fit-out is.

Capital needed to open a ground-floor F&B unit at RM11,000/month
ItemAmount (RM)Basis
Fit-out — full F&B with kitchen231,000 – 539,000RM150–350 psf on 1,540 sq ft. Kitchen exhaust, grease trap and M&E are what push it up.
Fit-out — basic retail (indicative)150,000 – 280,000Mid-range commercial guidance; no retail-specific Malaysian benchmark is published.
Deposits — 2 months + 1 advance + ½ utility38,500The Malaysian “2 + 1 + ½” convention, payable before you touch the unit.
Stamp duty on the tenancy528 (1 yr) / 1,584 (3 yr)RM1 per RM250 of annual rent for ≤1 year; RM3 for 1–3 years. The RM2,400 exemption was abolished in January 2025.
Legal fee — tenancy agreement3,300Solicitors Remuneration Order 2023, Second Schedule: for a tenancy at RM10,000/month or less, 30% of one month rent (min RM500). Above RM10,000/month the rate steps down to 15–25%. A lease (term over three years, common on commercial units) is charged separately and higher — 60% of one month rent up to RM10,000, then 30–50%.
Agent commission01.25 months rent, paid by the landlord by convention. A tenant paying this is being overcharged.
TNB three-phase connection + deposit4,300 – 6,900RM1,700 connection plus RM2,600–5,200 deposit at 10–20 kW. Deposit earns 2.5% p.a. and is refundable.
Licences — premise + signboard, first yearBudget 700 – 1,200Premise licence fees are set by your own council (MBJB / MBIP / MBPG / MPKu) by business type and floor area — confirm with them. Signboard licence RM200–400. This line is a planning allowance, not a quoted fee.
Sdn Bhd incorporation1,000SSM fee. A foreigner cannot register a sole proprietorship.
Realistic total before you sell anything — F&B278,500 – 598,500Plus opening stock, POS, signage design, insurance and 3 months working capital.
15%Rent at 15% of revenue means RM11,000 rent needs RM73,333 a month — about RM2,444 a day.
HEADSAt an average spend of RM35 a head, that is 69 paying customers a day, every day.

Cost model, licences, the full FAQ and sources & method are on one page: the Johor Bahru shop lot guide.

11

Two ways we can help

We hold ready units here that are never listed publicly, and current developer rebate sheets for the new phases.

For operators looking for space

Tell us the concept. We will send matching units within 24 hours.

Most good ground-floor units in Horizon Hills change hands before they are advertised. Send us your trade, floor area, budget and target opening date, and we will come back with what is actually available — including units where the current tenant is quietly looking to assign.

  • Off-market and tenancy-assignment units
  • Floor plans, actual outgoings and licensing feasibility
  • Foreign-buyer and non-resident tenancy guidance
WhatsApp me matching units →

Or WhatsApp / call +60 10-906 6685 · email

No fee to tenants and buyers. Reply within one working day.

For investors & first-hand buyers

Get the current new-launch rebate sheet for this corridor.

New commercial phases carry incentives that are never published — early-bird discounts, rebates, rent guarantees and fit-out allowances that shift monthly. We will send you the live sheet with the yield maths done.

  • Live rebate and package comparison across projects
  • Net yield modelling after outgoings and financing
  • Foreign purchase threshold and state consent levy notes
WhatsApp me the rebate sheet →

Or WhatsApp / call +60 10-906 6685 · see new launches

Includes the RM1M foreign-buyer floor and the 3% state consent levy for Johor commercial property.

12

Questions people actually ask

Short, direct answers.

How much is rent for a shop lot in Horizon Hills?
A ground-floor shop lot in Horizon Hills rents for RM3,000–19,000 per month. Upper floors are cheaper at RM1,500–3,500 for the first floor and RM1,000–2,600 for the second, and a whole block runs RM7,000–16,000. Corner units with main-road frontage sit at the top of each range.
How much does a shop lot in Horizon Hills cost to buy?
Intermediate shophouses ask RM1.1M–1.6M and corner units RM1.8M–2.6M. Recorded transactions show a median of RM1,390,000 at RM845 per square foot across 29 deals (May 2024 – April 2025). Gross yield runs 3.5–4.5%.
How much revenue do I need to cover rent in Horizon Hills?
Rent should sit at or below 15% of revenue for a shop lot. On a RM11,000 monthly rent that means about RM73,333 a month, roughly RM2,444 a day, or 69 customers a day at an average spend of RM35.
Where exactly is Horizon Hills?
Horizon Hills is on Jalan Eka, Horizon Avenue, 79100 Johor Bahru, Johor, Malaysia — coordinates 1.4635° N, 103.6289° E, in Mukim Pulai under MBIP. It sits in iskandar puteri, western johor bahru.
What business works best in Horizon Hills?
See the opportunity list on this page — it names the categories that are missing and the ones that are saturated. In short: the gaps are where the money is, and adding another operator to an already-crowded column is the most common way to lose it.