Shop lots in Taman Mount Austin, Johor Bahru新山 Taman Mount Austin 奥斯汀花园 现成店面

Johor Bahru’s highest-value shophouse market and its busiest F&B strip. Forty-one commercial units changed hands in twelve months at a median of RM2.65 million — the deepest commission pool in the state.新山单位价值最高的店屋市场,也是全市最旺的餐饮街。十二个月内 41 宗商业成交,中位价 RM265 万——全柔佛最深的佣金池。

Ground floor rent地面层租金
RM3,800–9,500per month每月
Median transacted成交中位价
RM2,650,000RM1,599 psf · 41 deals
Peak trading最旺时段
Thursday–Sunday, 6pm–2am周四至周日,晚 6 点至凌晨 2 点
Catchment客群
Dense Chinese Malaysian + Singapore weekenders密集华裔本地客 + 新加坡周末客
Shophouse row at Mount Austin, Johor Bahru
Mount Austin — the main shophouse rowMount Austin 主店屋街Photo: Chongkian / Wikimedia Commons, CC BY-SA 4.0
Where this strip actually is这条街到底在哪 Street View ↗街景 ↗

The map loads here on the published site.地图会在正式网站上载入。

01

If you have never been here如果你从未来过这里

The 60-second orientation.60 秒读懂这个地方。

Location地址
Taman Mount Austin 奥斯汀花园Jalan Mutiara Emas, 81100 Johor Bahru, Johor, Malaysia
GPS1.5528° N, 103.7716° E
Postcode邮区81100
Mukim区划Mukim Tebrau
Council市政局MBJB
Zone区位
Tebrau, eastern Johor Bahru新山东部 · Tebrau 走廊
Main commercial street主要商业街
Jalan Mutiara Emas
Transaction window成交数据窗口
March 2025 – February 20262025 年 3 月至 2026 年 2 月
Drive times from Mount Austin (off-peak)从 奥斯汀花园 出发的车程(非高峰)
Destination目的地Drive车程Why it matters to a tenant对租户的意义
Singapore (Causeway/CIQ) 新加坡(长堤关卡)25 minWeekend and public-holiday spend; the swing factor for evening trade.周末与公假消费;晚市营业额的摆动因素。
JB City Centre / RTS Bukit Chagar 新山市中心 / RTS 总站20 minCloser to the RTS than any other major east-JB strip.比东部任何一个主要商圈都更靠近 RTS。
AEON Tebrau City 永旺 Tebrau City8 minMall competition and overflow both.既是竞争对手,也是溢出客源。
Austin Heights / Nan Yang Street Austin Heights / 南洋街4 minSub-precinct; photogenic F&B, feeds the same catchment.子商圈;网红餐饮,共用同一客群。
Senai Airport 士乃机场30 minRelevant for services and upper-floor office tenants.与服务型及楼上办公租户相关。
02

Why this strip is busy这个商圈为什么会旺

The demand engines — and what each one actually pays for.需求引擎——以及它们各自真正买什么。

01

Sheer density — the largest single commercial mass in east JB纯粹的密度——东部单一最大的商业体量

Mount Austin is not one street but a grid: Jalan Mutiara Emas 1 through 10, plus the Austin Heights and Austin Perdana sub-precincts. That mass is itself the draw — customers come because everything is here, which is a moat no single-row development can dig.Mount Austin 不是一条街,而是一整片路网:Jalan Mutiara Emas 1 至 10,加上 Austin Heights 与 Austin Perdana 子区。这个体量本身就是吸引力——客人来,是因为「什么都有」,这是任何单排店屋项目都挖不出的护城河。

Strongest driver最强驱动Peak: nightly高峰:每晚
02

Singaporean evening and weekend traffic新加坡人的晚间与周末客流

Twenty-five minutes from the Causeway with parking that, while congested, exists. Massage, KTV, seafood and bubble tea are the named draws in Singapore-facing travel media.距长堤关卡 25 分钟,泊车虽挤但确实有。按摩、KTV、海鲜与手摇饮,是新加坡旅游媒体点名的招牌。

Basket RM60–150客单 RM60–150Fri–Sun peak周五至周日高峰
03

A resident catchment that does not leave不会离开的在地客群

Johor Jaya, Taman Daya, Setia Indah, Desa Tebrau and Adda Heights all sit within fifteen minutes. This is the densest residential belt in Johor Bahru, and it is why Mount Austin trades seven days a week rather than four.Johor Jaya、Taman Daya、Setia Indah、Desa Tebrau 与 Adda Heights 全在 15 分钟车程内。这是新山最密集的住宅带,也是 Mount Austin 能做七天生意而非四天的原因。

Weekday floor平日基本盘Repeat 3–5×/wk回头率每周 3–5 次
04

Category depth pulls its own traffic品类深度自带客流

Bubble tea, dessert, hotpot, KTV, massage, dental and beauty each have enough operators here to constitute a destination in their own right. Customers travel for the category, not the individual shop.手摇饮、甜品、火锅、KTV、按摩、牙科、美容,每一类在这里的商家数量都足以自成一个目的地。客人是为品类而来,不是为某一家店而来。

Category effect品类效应Confidence: high确定性:高
02b

What Mount Austin actually looks like奥斯汀花园实际长什么样

Real, freely-licensed photographs of this area — with the licence on every caption.这个地区真实的、自由授权的照片——每张图注都附授权。

Every photograph on this page is a real, freely-licensed image of this area, reused with attribution under its stated Creative Commons licence — not a stock photo and not generated. Licences are linked on each caption. If you own a better shot of your own shopfront here, send it to us and we will feature it with a credit and a link.本页每一张照片都是这个地区真实的、采用自由授权的图片,依其标明的创作共用授权署名后使用——不是图库图,也不是生成图。各图注均附授权链接。如果你有自己店面更好的实拍,发给我们,我们会署名并链接你。

03

What Mount Austin has that the others do not奥斯汀花园有、别人没有的

Not “advantages” — structural facts a competing location cannot copy.不是「优点」,而是结构性事实:竞争商圈复制不了。

01

The highest transacted price per square foot in Johor Bahru全新山最高的每平方尺成交价

RM1,599 psf across 41 recorded transactions. No other Johor Bahru precinct combines that price level with that volume. A landlord here is holding the state’s most liquid high-value commercial asset.41 宗成交,每平方尺 RM1,599。新山没有第二个商圈能同时做到这个价位与这个成交量。在这里持有产业的业主,握着全柔佛流动性最好的高价值商业资产。

Nearest rival最接近的对手Sutera Utama trades higher per unit but at a third of the volume.Sutera Utama 单价更高,但成交量只有三分之一。
02

Trading hours no other JB strip matches其他商圈比不了的营业时段

The KTV, massage and supper economy keeps this precinct alive until 2am. Most Johor commercial strips are dead by 9pm. Two extra trading shifts a night is a revenue structure competitors cannot copy without the same tenant mix.KTV、按摩与宵夜经济让这个商圈活到凌晨两点。柔佛大多数商圈晚上 9 点就死了。每晚多出两个营业时段,这是竞争对手没有同样租户组合就复制不了的收入结构。

What it means意义Your rent is amortised over more trading hours.你的租金被分摊到更多营业时数上。
03

Sub-precinct branding — Nan Yang Street子商圈品牌——南洋街

Austin Heights’ Nan Yang Street has its own identity, its own social-media following and its own visitor stream. A precinct that spawns named sub-destinations is compounding, not maturing.Austin Heights 的南洋街有自己的身份、自己的社群媒体声量与自己的客流。一个能孵化出有名字的子目的地的商圈,是在复利成长,而不是在走向成熟。

Why it converts为什么能变现Sub-brands create fresh search demand year after year.子品牌年复一年制造新的搜索需求。
04

Who actually walks past your door门口走过的到底是什么人

Estimated share of retail spend, by ethnicity and customer type. Read the last row before you commit.按种族与客户类型拆分的零售消费占比估算。签约前请务必读完最后一行。

Mount Austin customer mix — estimated share of retail spend, 2026奥斯汀花园 客群结构——2026 年零售消费占比估算
Segment客群Share占比Per visit单次消费When时段Concepts that win them能拿下他们的业态
Chinese Malaysian residents — families and young professionals马来西亚华裔住户——家庭与年轻上班族50–60%RM25–70 Daily, peaks Thu–Sun evening每日,周四至周日晚高峰Hotpot, café, dessert, bubble tea, KTV, beauty火锅、咖啡、甜品、手摇饮、KTV、美容
Singaporeans — evening and weekend visitors新加坡人——晚间与周末访客20–30%RM60–150 Fri night – Sun, public holidays周五晚至周日、公假Massage, seafood, KTV, dental, hair, groceries按摩、海鲜、KTV、牙科、美发、采购
Malay middle-class households马来族中产家庭10–15%RM20–50 Evenings, weekends, strong in Ramadan晚间、周末,斋戒月尤旺Halal-certified F&B, pharmacy, banking, kids’ services清真认证餐饮、药房、银行、儿童服务
Students — Austin Heights School, Sunway College JB学生——Austin Heights 国际学校、双威学院5–10%RM15–35 Weekday afternoons, term time平日下午,学期内Value meals, bubble tea, printing, barber平价餐、手摇饮、打印、理发
Indian Malaysian households马来西亚印裔家庭5–8%RM20–45 Evenings and weekends晚间与周末Mamak, banana leaf, gold, pharmacy嘛嘛档、香蕉叶饭、金铺、药房
Blue-collar and migrant workers蓝领与外劳<5%RM10–20 Limited — no adjacent factory belt有限——附近无工业带Volume cheap-eats belong in Tampoi, Masai or Pasir Gudang, not here.走量廉价餐饮应开在 Tampoi、Masai 或巴西古当,不是这里。

Ethnic composition族群结构

2022 citizen electoral roll for the P.158 Tebrau federal constituency, which contains this precinct. The roll counts registered voters only — it excludes non-citizens (migrant workers, Singaporeans, expatriates) and everyone under 18. Source: ElectionData.MY.P.158 地不佬 国会选区 2022 年公民选民册(本商圈属该选区)。选民册只计已登记选民——不含非公民(外劳、新加坡人、外派人士)与 18 岁以下人口。资料来源:ElectionData.MY。

Chinese华裔38.9%
Malay & Bumiputera马来/土著46.9%
Indian印裔11.3%
Others其他2.9%

Tebrau is a Malay-plurality seat on the roll (46.9% Malay and Bumiputera against 38.9% Chinese), even though the eastern shophouse strips read as visibly Chinese-Malaysian on the ground. Both things are true: the resident base is mixed and Malay-leaning, while the evening F&B trade on streets like Mount Austin skews Chinese. If you are choosing between halal and non-halal, halal keeps the whole catchment; non-halal wins the night but gives up roughly half the daytime base.地不佬在选民册上是马来裔占相对多数的选区(马来/土著 46.9%,华裔 38.9%),尽管东部的店屋街在现场看起来明显是华裔为主。两件事都成立:居住人口是混合且偏马来裔的,而 Mount Austin 这类街的晚间餐饮生意偏华裔。若要在清真与非清真之间选:清真保住整个客群;非清真赢了晚上,却放弃约一半的日间基础。

Catchment and market depth腹地与市场深度

Scale indicators for this precinct.这个商圈的规模指标。

Taman Johor Jaya 居住人口(估算)60,000+
Taman Daya + Setia Indah 住宅单位(估算)20,000+
Adda Heights 三层店屋202
Austin Heights / Perdana 子商圈
05

Rent and price schedule租金与售价表

Market bands, September 2026. Corner, frontage and existing tenancy change everything.2026 年 9 月市场区间。角头、门面与现有租约会大幅改变价格。

Rental — by level and position租金——按楼层与位置
Level & position楼层与位置Monthly rent月租Best suited to适合业态
Ground floor地面层RM3,800–9,500Anchor F&B, retail, clinic, salon主力餐饮、零售、诊所、美发
1st floor二楼RM1,800–3,200Studio, tuition, spa, private dining工作室、补习、水疗、私房菜
2nd floor三楼RM1,200–2,400Back office, storage, co-working后勤办公、仓储、共享办公
Whole block整栋RM7,000–14,000Multi-floor F&B, medical, corporate多层餐饮、医疗、企业总部
Sale prices & yield售价与回报
Asset资产类型Asking range叫价区间Gross yield毛回报
Shophouse, intermediate店屋,中间单位RM2.1M–3.2M3.0–4.0%
Shophouse, corner店屋,角头单位RM3.5M–4.55M3.0–4.0%
Reference: 41 recorded transactions at a median of RM2,650,000 and RM1,599 per sq ft (March 2025 – February 2026). Source: brickz.my, from JPPH transaction data.参考:41 宗成交记录,中位价 RM2,650,000,每平方尺 RM1,599(2025 年 3 月至 2026 年 2 月)。来源:brickz.my,源自估价局成交数据。
How to read these numbers. Asking rents are compiled from live portal listings as at September 2026. Transacted prices are from brickz.my (JPPH records) and each carries its own window, stated in the table above — some windows are more than a year old, so treat them as a floor for negotiation, not as today’s market. All figures are indicative only. Rent is quoted gross and excludes assessment, quit rent, fire insurance, service charge and 6% service tax on commercial rent where applicable (the rate was cut from 8% on 1 January 2026, and only landlords above RM1 million annual turnover must charge it). Standard terms are 2 + 1 years, two months’ deposit plus half a month utility deposit, and one to three months rent-free fitting-out on ground floor units.如何解读这些数字。挂牌租金取自 2026 年 9 月各房产平台在售盘。成交价来自 brickz.my(估价与房产服务局记录),每一项都有自己的时段,已列于上表——部分时段已超过一年,请把它当作议价的下限,而不是今天的市价。所有数字仅供参考。租金为毛租,不含门牌税、地税、火险、管理费,以及适用的 6% 商业租金服务税(2026 年 1 月 1 日起由 8% 下调,且仅年营业额超过 RM100 万的业主须征收)。标准条件为 2+1 年租期、两个月押金加半个月水电押金,地面层单位一般有一至三个月免租装修期。
06

What is missing — the opportunity list还缺什么——机会清单

Compiled from listings, directories and on-the-ground survey. Absence of evidence is not proof of absence — verify before you commit.整理自挂牌、商户名录与实地走访。查不到不等于确定没有——投入前请自行核实。

GAPChain gym and 24-hour fitness. A catchment this dense and this young supports it; none of the national chains has a flagship here.连锁健身房与 24 小时健身。这么密集、这么年轻的客群撑得起,但全国性连锁没有一家把旗舰店开在这里。
GAPCo-working and small serviced offices. Upper floors let slowly at RM1,200–2,400. A co-working operator solves the landlord’s problem and yours.共享办公与小型服务式办公室。楼上单位以 RM1,200–2,400 缓慢出租。共享办公运营商同时解决业主与你的问题。
GAPDaytime destination trade. The precinct is built for the evening. Weekday 10am–4pm is materially quieter than the rent implies.日间目的地型业态。这个商圈是为晚间而生的。平日上午 10 点至下午 4 点,冷清程度远超租金给人的印象。
FULLAnother bubble tea, dessert or Korean fried chicken outlet再开一家手摇饮、甜品或韩式炸鸡
FULLGeneric massage or foot reflexology没有差异化的按摩或足浴
FULLAnother dental clinic再开一家牙科诊所
07

The honest assessment客观评估

Every agent will tell you the first column. Read the second one twice.左边这些,每个中介都会告诉你。右边这些,请读两遍。

What genuinely works真正的优势
  • The deepest buyer pool in Johor.柔佛最深的买家池。 41 recorded transactions in twelve months means you can exit. Most Johor precincts cannot say that.十二个月 41 宗成交,意味着你退得出来。柔佛大多数商圈做不到这一点。
  • Seven trading days, not four.七天旺日,而非四天。 The resident catchment carries Monday to Wednesday. Destination strips further west do not have this.在地客群撑住周一至周三。更西边的目的地型商圈没有这个条件。
  • Late-night licence culture is established.深夜营业文化已成形。 KTV and supper operators already trade past midnight, so the precedent and the neighbours are there.KTV 与宵夜业者本来就营业到过午夜,先例与邻里接受度都已具备。
  • Nearest major strip to the RTS terminus.距 RTS 总站最近的主要商圈。 Twenty minutes to Bukit Chagar — closer than Bukit Indah, Molek or Eco Botanic.距 Bukit Chagar 20 分钟——比 Bukit Indah、Molek 或 Eco Botanic 都近。
What you should price in你必须计入的风险
  • You are paying the highest entry price in the state.你付的是全州最高的入场价。 RM1,599 psf and a RM2.65M median. At 3–4% gross, this is a capital-appreciation asset, not an income one.每平方尺 RM1,599、中位价 RM265 万。毛回报 3–4%,这是资本增值型资产,不是现金流资产。
  • Parking is the standing complaint.泊车是长年被投诉的问题。 Congestion is the single most-cited reason customers choose Eco Botanic or Bukit Indah instead. It cannot be fixed — the grid was platted before car ownership reached today’s levels.拥挤是顾客转投 Eco Botanic 或 Bukit Indah 时最常提到的理由。这修不好——路网是在汽车保有量达到今天水平之前划定的。
  • Saturation in the headline categories.招牌品类已饱和。 Bubble tea, dessert, massage and dental are all past the point where a new undifferentiated entrant survives on footfall alone.手摇饮、甜品、按摩与牙科,都已过了「靠人流就能活」的临界点。
  • Upper floors are hard to let.楼上单位难出租。 Ground floor commands RM3,800–9,500; the second floor RM1,200–2,400. Underwrite a whole-block purchase on the ground floor alone.地面层月租 RM3,800–9,500,三楼只有 RM1,200–2,400。整栋买入时,请只按地面层收入做测算。
  • The RTS may pull evening trade toward the city.RTS 可能把晚间客流拉回市区。 Singaporean visitors arriving by rail at Bukit Chagar will find city-centre F&B on foot. Mount Austin requires a further taxi or Grab.搭乘 RTS 抵达 Bukit Chagar 的新加坡访客,步行就能吃到市区餐饮。到 Mount Austin 还得再叫一趟车。
08

How it compares with the other JB strips与新山其他商圈的对比

Ground-floor asking rents from live portal listings, September 2026.地面层挂牌租金,取自 2026 年 9 月的房产平台在售盘。

Ground-floor shop rent and trading character, by JB commercial strip新山各商圈地面层店面租金与经营特性对比
Strip商圈GF rent / month地面层月租Who shops there主要客群Parking泊车Pick it if什么情况下选它
Mount Austin RM3,800–9,500Dense local Chinese Malaysian; highest weekday volume in JB密集本地华裔;新山平日客流量最高Congested拥挤Your model needs volume seven days a week and you can live without parking.你的模式需要一周七天走量,且能接受泊车困难。
Bukit Indah RM2,500–4,200AEON-anchored footfall plus Singaporean day-trippers永旺带动人流,加新加坡日游客Adequate尚可You want an Eco Botanic customer at roughly half the rent.你想要 Eco Botanic 的客群,但只付约一半租金。
Eco Botanic RM6,000–15,000Singaporean weekenders, EduCity students, expat families新加坡周末客、教育城学生、外派家庭Free, ample免费充足You want high basket size and can survive a soft Monday–Thursday.你要的是高客单,且撑得住周一至周四的淡市。
Taman Molek RM4,500–15,000Affluent Chinese Malaysian, expat and Singaporean富裕华裔、外派与新加坡客Tight紧张You are an evening or bar operator with an existing following.你是有既有客源的晚间或酒吧业者。
Sutera Utama RM3,500–25,000Affluent Skudai households; the state’s highest median price富裕士古来家庭;全州最高成交中位价Adequate尚可You sell premium and need a catchment that pays for it.你卖的是高端,需要付得起的客群。
Johor Jaya RM2,200–4,50066,000 residents; the most balanced ethnic mix in JB6.6 万住户;新山族群结构最均衡Adequate尚可You want the healthiest yield and the deepest deal flow.你要的是最健康的回报与最深的成交流量。
City Centre / IIBD RM5,000–13,000Singaporean walk-in via CIQ; RTS terminus January 2027经关卡步行入境的新加坡客;RTS 2027 年 1 月总站Paid / limited收费/有限You want walk-in cross-border traffic and will pay for the story.你要的是步行跨境客流,且愿意为这个故事付钱。

Ground-floor asking rents from live portal listings, September 2026. Expect 5–15% negotiation room on any of them. We will tell you honestly when another strip is the better commercial decision for your concept.地面层挂牌租金,取自 2026 年 9 月的房产平台在售盘。任何一处都预留 5–15% 议价空间。如果另一个商圈更适合你的业态,我们会直接说。

Buying, not renting? Same area, the residential side — NAPIC registered transactions, median price, median PSF and the 12-month move: Taman Mount Austin landed data → · condos · industrial

你是要买,不是要租?同一个地区的住宅面——NAPIC 政府登记成交、中位价、中位每尺价与 12 个月涨跌:奥斯汀花园 有地住宅数据 → · 公寓 · 工业

09

What it actually costs to open here在这里开一间店,到底要多少钱

Rent is the number everyone quotes. It is rarely the number that kills the deal — the fit-out is.大家开口都问租金。但真正让人开不成的,通常不是租金,是装修。

Capital needed to open a ground-floor F&B unit at RM6,600/month以月租 RM6,600 的地面层餐饮店为例的启动资金
Item项目Amount (RM)金额(RM)Basis计算依据
Fit-out — full F&B with kitchen装修——含厨房的完整餐饮231,000 – 539,000RM150–350 psf on 1,540 sq ft. Kitchen exhaust, grease trap and M&E are what push it up.1,540 平方尺、每平方尺 RM150–350。抽风、隔油池与机电是推高成本的主因。
Fit-out — basic retail (indicative)装修——基础零售(参考)150,000 – 280,000Mid-range commercial guidance; no retail-specific Malaysian benchmark is published.中档商业装修水平推算;马来西亚无零售专属公开基准。
Deposits — 2 months + 1 advance + ½ utility押金——2 个月 + 1 个月预付 + 半个月水电23,100The Malaysian “2 + 1 + ½” convention, payable before you touch the unit.马来西亚「2+1+½」惯例,进场前须付清。
Stamp duty on the tenancy租约印花税316 (1 yr)(1 年) / 948 (3 yr)(3 年)RM1 per RM250 of annual rent for ≤1 year; RM3 for 1–3 years. The RM2,400 exemption was abolished in January 2025.一年以内每 RM250 年租征 RM1;1–3 年为 RM3。RM2,400 免税额已于 2025 年 1 月取消。
Legal fee — tenancy agreement律师费——租约1,980Solicitors Remuneration Order 2023, Second Schedule: for a tenancy at RM10,000/month or less, 30% of one month rent (min RM500). Above RM10,000/month the rate steps down to 15–25%. A lease (term over three years, common on commercial units) is charged separately and higher — 60% of one month rent up to RM10,000, then 30–50%.依 2023 年律师报酬令附表二:租约月租 RM10,000 以内为一个月租金的 30%(最低 RM500);月租超过 RM10,000 则降至 15–25%。租契(三年以上,商业单位常见)另计且更高——RM10,000 以内为一个月租金的 60%,之后为 30–50%。
Agent commission中介佣金01.25 months rent, paid by the landlord by convention. A tenant paying this is being overcharged.1.25 个月租金,惯例由业主支付。租客若被要求付这笔,就是被多收了。
TNB three-phase connection + depositTNB 三相电接驳 + 保证金4,300 – 6,900RM1,700 connection plus RM2,600–5,200 deposit at 10–20 kW. Deposit earns 2.5% p.a. and is refundable.接驳费 RM1,700,另加 10–20 kW 保证金 RM2,600–5,200。保证金年息 2.5%,可退。
Licences — premise + signboard, first year执照——营业执照 + 招牌,首年Budget 700 – 1,200预留 700 – 1,200Premise licence fees are set by your own council (MBJB / MBIP / MBPG / MPKu) by business type and floor area — confirm with them. Signboard licence RM200–400. This line is a planning allowance, not a quoted fee.营业执照收费由管辖你的地方政府(MBJB/MBIP/MBPG/MPKu)按业态与面积订定——请向其确认。招牌执照 RM200–400。此栏为预算参考,不是报价。
Sdn Bhd incorporation私人有限公司注册1,000SSM fee. A foreigner cannot register a sole proprietorship.SSM 规费。外国人不能注册独资企业。
Realistic total before you sell anything — F&B卖出第一份餐之前的实际总投入——餐饮263,100 – 583,100Plus opening stock, POS, signage design, insurance and 3 months working capital.另需首批货品、收银系统、招牌设计、保险与 3 个月周转金。

The break-even you should model before signing签约前应该先算的回本模型

Healthy rent-to-revenue for Malaysian F&B is 12–22%. A shop lot should sit at the low end — 20%+ is where a mall unit belongs.马来西亚餐饮业健康的租金占比是营业额的 12–22%。店屋应落在低端——20% 以上是商场铺位才该有的水平。

15%Rent at 15% of revenue means RM6,600 rent needs RM44,000 a month — about RM1,466 a day.租金占营业额 15%,即 RM6,600 租金需要月营业额 RM44,000——每天约 RM1,466。
HEADSAt an average spend of RM35 a head, that is 41 paying customers a day, every day.按人均消费 RM35 计算,等于每天要有 41 位付费客人,天天如此
PRIMEFood cost 28–35% plus labour 28–38% is a prime cost around 60%. Net margin in Malaysia typically lands at 5–8%.食材 28–35% 加人力 28–38%,主成本约 60%。马来西亚净利率通常落在 5–8%。
DANGERIf food + labour + rent exceeds 75% of revenue, the margin is gone. Work backwards from this line, not forwards from the rent.若食材 + 人力 + 租金超过营业额的 75%,利润就没了。请从这条线倒推,而不是从租金正推。
WAGEMinimum wage is RM1,700. Fully loaded with EPF 13%, SOCSO 1.75% and EIS 0.2%, one hire costs about RM1,954 a month.最低薪金 RM1,700。加上公积金 13%、社险 1.75%、就业保险 0.2%,一名员工实际成本约 每月 RM1,954
STAFFRoughly 400,000 Malaysians cross to Singapore for work daily, at three to four times Johor pay. Budget above minimum wage to hold staff.每天约 40 万马来西亚人过境新加坡工作,薪资是柔佛的三到四倍。请按高于最低薪金编列预算才留得住人。
Two things that catch people out. First, the council explicitly warns against renovating before your licence is approved — start the paperwork before the contractor. Second, get written landlord consent for kitchen ducting and exhaust before you sign; it is the most common deal-breaker in a shop lot.两个最常见的坑。第一,市政局明文警告:执照批准前不得动工装修——文件要走在装修队前面。第二,签约之前就要拿到业主书面同意安装厨房排烟管道;这是店屋交易中最常见的破局点。
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Licences, company setup and the foreign-ownership trap执照、公司架构,以及外资的那个坑

If you are not Malaysian, read the WRT row first. It decides whether your concept is legal here at all.如果你不是马来西亚人,请先看 WRT 那一行。它决定你的业态在这里到底合不合法。

What a new shop tenant in Johor must obtain在柔佛开店必须办妥的证照
Requirement项目Cost费用Time时间What actually matters关键提醒
WRT licence — only if foreign equity exceeds 50%执照——仅当外资超过 50% No govt fee无政府规费
RM1,000,000 paid-up capital per outlet实收资本/每间店
2–3 months个月 This is the one that stops most foreign plans. Requires RM1m paid-up capital per outlet and a Sdn Bhd. Foreigners are outright restricted from mini markets, provision shops and non-specialised F&B outlets. Convenience stores cap foreign equity at 30%.这是最常卡死外国人计划的一关。每间店需实收资本 RM100 万,且必须是私人有限公司。外国人被明文限制经营迷你市场、杂货店与非专门型餐饮。便利店外资上限 30%。
SSM company registration公司注册RM1,0001–3 daysForeigners cannot register a sole proprietorship — Sdn Bhd only. A foreigner may own 100% of a Malaysian Sdn Bhd.外国人不能注册独资企业,只能开私人有限公司。外国人可 100% 持有马来西亚私人有限公司。
Council business premise licence市政局营业执照Varies视情况Allow 2–6 weeks预留 2–6 周Needs SSM cert, floor plan with measurements, location plan and interior/exterior photos. Fees are set by business type, floor area and which council covers your unit — MBJB, MBIP, MBPG and MPKu each publish their own schedule under their own by-laws, so ask the council that actually covers you rather than trusting a single figure found online. MBJB has moved to date-to-date validity: you may renew up to three months before your own expiry date without penalty (its 2026 renewal notice ran 1 Oct – 31 Dec 2025). Renewal usually triggers re-inspection.需备 SSM 注册证、含尺寸的平面图、位置图与店内外照片。收费由业态、面积与管辖你这间店的地方政府决定——MBJB、MBIP、MBPG、MPKu 各自依其附例公布收费表,请直接问管辖你的市政局,不要相信网上看到的单一数字。MBJB 已改为「到期日对到期日」制:可在自己执照到期前三个月内续期而不罚款(其 2026 年续期通告期间为 2025 年 10 月 1 日至 12 月 31 日)。续期通常会触发复检。
Signboard licence + DBP language approval招牌执照 + 国家语文局批准RM200–400/yr/年6–8 weeks total周(合计)Bahasa Malaysia must be the largest text on your sign — the working rule is 30% larger than any other language. DBP approval comes first (1–2 weeks), then the council (2–6 weeks). An unlicensed sign draws a RM250–5,000 compound and forced removal at your cost.招牌上马来文必须是最大的字——业界通行做法是比其他语文大 30%。先取得国家语文局批准(1–2 周),再报市政局(2–6 周)。无照招牌罚款 RM250–5,000,并须自费拆除。
Food handler training + typhoid vaccination食品处理员培训 + 伤寒疫苗~RM50 per person/人~3 hours小时Mandatory for every food handler under the Food Hygiene Regulations 2009. Certificate is for life; the typhoid jab renews every 3 years.依 2009 年食品卫生条例,每位食品处理员均须完成。证书终身有效;伤寒疫苗每 3 年更新。
Act 852 no-smoking compliance852 号法令禁烟合规Signage cost only仅标示成本In force since 1 October 2024. You must display current-standard signage and provide no ashtrays. Proprietor fine up to RM5,000 — operators have been fined for displaying an outdated sign, not for allowing smoking.2024 年 10 月 1 日起生效。必须张贴最新版本的禁烟标示,且不得提供烟灰缸。业主罚款最高 RM5,000——已有商家因张贴旧版标示(而非因容许吸烟)被罚。
Halal certification清真认证RM20 + RM100–700/yr/年15–30 working days工作天Voluntary — the Cabinet rejected mandatory certification in 2024. Johor applications go to JAINJ via the MYeHALAL portal. The fee is trivial; the compliance is not — every supplier in your chain must also be certified.属自愿性质——内阁已于 2024 年否决强制认证。柔佛的申请经 MYeHALAL 门户递交柔佛州宗教局。规费很低,但合规成本不低——供应链上每一家供应商也必须持证。

Fees are indicative for 2026 and set by by-law, so they move. Call your local council’s Licensing Department before you budget. We can walk you through the whole sequence for a unit we place you in.以上费用为 2026 年参考值,由地方法令订定,会有变动。做预算前请先致电所属市政局执照组。若你透过我们承租,我们可全程协助跑完这套流程。

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Two ways we can help我们能帮你的两件事

We hold ready units here that are never listed publicly, and current developer rebate sheets for the new phases.我们手上有从不公开挂牌的现成单位,也有新期数的最新发展商优惠表。

For operators looking for space给正在找店面的经营者

Tell us the concept. We will send matching units within 24 hours.告诉我们你的业态,24 小时内发配对单位给你。

Most good ground-floor units in Mount Austin change hands before they are advertised. Send us your trade, floor area, budget and target opening date, and we will come back with what is actually available — including units where the current tenant is quietly looking to assign.奥斯汀花园大多数好的地面层单位,在挂牌前就已易手。把你的行业、面积、预算与预计开业时间告诉我们,我们会回覆真正可承接的单位——包括现租户正在低调转让的店面。

  • Off-market and tenancy-assignment units未挂牌单位与租约转让
  • Floor plans, actual outgoings and licensing feasibility平面图、实际杂费与执照可行性
  • Foreign-buyer and non-resident tenancy guidance外籍买家与非居民承租指引
WhatsApp me matching units →WhatsApp 发配对店面给我 →

Or WhatsApp / call +60 10-906 6685 · email或 WhatsApp/致电 +60 10-906 6685 · 电邮

No fee to tenants and buyers. Reply within one working day.租户与买家免收费用。一个工作日内回覆。

For investors & first-hand buyers给投资者与一手买家

Get the current new-launch rebate sheet for this corridor.领取本区当期新项目优惠表。

New commercial phases carry incentives that are never published — early-bird discounts, rebates, rent guarantees and fit-out allowances that shift monthly. We will send you the live sheet with the yield maths done.新推商业期数带有从不公开的优惠——早鸟折扣、回扣、租金保证与装修津贴,且每月变动。我们会把当期优惠表发给你,并附上回报测算。

  • Live rebate and package comparison across projects跨项目当期回扣与配套对比
  • Net yield modelling after outgoings and financing扣除杂费与融资后的净回报模型
  • Foreign purchase threshold and state consent levy notes外国人购买门槛与州批准费说明
WhatsApp me the rebate sheet →WhatsApp 发优惠表给我 →

Or WhatsApp / call +60 10-906 6685 · see new launches或 WhatsApp/致电 +60 10-906 6685 · 浏览新推项目

Includes the RM1M foreign-buyer floor and the 3% state consent levy for Johor commercial property.含柔佛州商业产业外国人 RM100 万门槛与 3% 州批准费说明。

12

Questions people actually ask大家真正会问的问题

Short, direct answers.简短、直接的回答。

How much is rent for a shop lot in Mount Austin?奥斯汀花园的店面租金是多少?
A ground-floor shop lot in Mount Austin rents for RM3,800–9,500 per month. Upper floors are cheaper at RM1,800–3,200 for the first floor and RM1,200–2,400 for the second, and a whole block runs RM7,000–14,000. Corner units with main-road frontage sit at the top of each range.奥斯汀花园地面层店面月租为 RM3,800–9,500。楼上便宜得多,二楼 RM1,800–3,200、三楼 RM1,200–2,400,整栋为 RM7,000–14,000。面向主干道的角头单位处于各区间上限。
How much does a shop lot in Mount Austin cost to buy?在奥斯汀花园买一间店面要多少钱?
Intermediate shophouses ask RM2.1M–3.2M and corner units RM3.5M–4.55M. Recorded transactions show a median of RM2,650,000 at RM1,599 per square foot across 41 deals (March 2025 – February 2026). Gross yield runs 3.0–4.0%.中间单位叫价 RM2.1M–3.2M,角头单位 RM3.5M–4.55M。成交记录显示 41 宗成交的中位价为 RM2,650,000,每平方尺 RM1,599(2025 年 3 月至 2026 年 2 月)。毛回报 3.0–4.0%。
How much revenue do I need to cover rent in Mount Austin?在奥斯汀花园要做多少营业额才够付租金?
Rent should sit at or below 15% of revenue for a shop lot. On a RM6,600 monthly rent that means about RM44,000 a month, roughly RM1,466 a day, or 41 customers a day at an average spend of RM35.店屋的租金应控制在营业额的 15% 或以下。以月租 RM6,600 计算,即需月营业额约 RM44,000、日均约 RM1,466;若人均消费 RM35,等于每天 41 位客人。
Can a foreigner open a restaurant or shop in Johor Bahru?外国人可以在新山开餐厅或商店吗?
Yes, but through a Sdn Bhd — foreigners cannot register a sole proprietorship. If foreign equity exceeds 50% you need a WRT licence, which requires RM1 million paid-up capital per outlet and takes two to three months. Foreigners are restricted from mini markets, provision shops and non-specialised F&B outlets.可以,但必须透过私人有限公司——外国人不能注册独资企业。若外资超过 50%,须申请 WRT 执照,每间店需实收资本 RM100 万,办理需二至三个月。外国人被限制经营迷你市场、杂货店与非专门型餐饮。
Can a foreigner buy a shop lot in Johor, and what does it cost on top?外国人可以在柔佛买店屋吗?额外成本是多少?
Yes. Johor applies a RM1 million minimum purchase price to foreign buyers, plus a state consent levy of 3% of the purchase price with a RM30,000 minimum — raised from 2% on 1 July 2025 under Johor Land Office Circular 1/2025. Two exceptions matter: transactions where the SPA was signed and stamped before 1 July 2025 with complete consent documents lodged by 29 August 2025 keep the old 2% rate, and Medini in Iskandar Puteri is exempt from the minimum price for new strata bought directly from the developer. Commercial transfers inside the Johor–Singapore Special Economic Zone also carry a 40% stamp duty exemption. Consent takes roughly three to six months — budget for it in your handover date. Full detail on our foreigners buying in Johor and foreign ownership rules pages, and the buying costs calculator works out the total.可以。柔佛对外国买家设有 RM100 万最低购价门槛,另加购价 3% 的州政府同意书征费,最低 RM30,000——依柔佛地政局 2025 年第 1 号通令,已于 2025 年 7 月 1 日由 2% 上调。有两个例外值得注意:买卖合约在 2025 年 7 月 1 日前签署并盖印、且同意书文件在 2025 年 8 月 29 日前送件的交易,仍适用旧的 2%;而依斯干达公主城的 Medini,直接向发展商购买的新分层产业不受最低价限制。此外,柔新经济特区内的商业产业转让另有 40% 印花税豁免。同意书办理约需三至六个月——请把它算进你的交楼时间。详见本站的外国人在柔佛买房外资持有规定页面,购房成本计算器可以算出总额。
What licences do I need to open a shop in Johor?在柔佛开店需要哪些执照?
A council business premise licence — fees and processing times are set by each council under its own by-laws and vary by business type and floor area, so confirm with the one covering your unit (allow 2–6 weeks) — a signboard licence with prior DBP language approval where Bahasa Malaysia must be the largest text, SSM company registration, and for food premises the food handler training plus typhoid vaccination. Halal certification is voluntary. Do not renovate before the licence is approved.需要市政局营业执照——收费与时程由各地方政府依其附例订定,视业态与面积而异,请直接问管辖你这间店的市政局(预留 2–6 周)、招牌执照并须先取得国家语文局批准且马来文字体必须最大、SSM 公司注册;餐饮场所另需食品处理员培训与伤寒疫苗。清真认证属自愿。执照批准前切勿动工装修。
Where exactly is Mount Austin?奥斯汀花园到底在哪里?
Taman Mount Austin is on Jalan Mutiara Emas, 81100 Johor Bahru, Johor, Malaysia — coordinates 1.5528° N, 103.7716° E, in Mukim Tebrau under MBJB. It sits in tebrau, eastern johor bahru.Taman Mount Austin位于 Jalan Mutiara Emas,邮区 81100,坐标 1.5528° N, 103.7716° E,属 Mukim Tebrau,隶属 MBJB。区位为新山东部 · Tebrau 走廊。
What business works best in Mount Austin?在奥斯汀花园开什么生意最合适?
See the opportunity list on this page — it names the categories that are missing and the ones that are saturated. In short: the gaps are where the money is, and adding another operator to an already-crowded column is the most common way to lose it.请看本页的机会清单——上面点名了哪些品类还缺、哪些已经饱和。简单说:钱在缺口里;往已经拥挤的那一栏再加一家,是赔钱最常见的方式。
What are the typical tenancy terms in Johor?柔佛的租约条件一般是怎样的?
Standard is a two-year term with a one-year option, two months security deposit plus half a month utility deposit, and one to three months rent-free for fitting out on ground floor units. Rent is quoted gross and excludes assessment, quit rent, fire insurance, strata service charge and 6% service tax where applicable.标准为两年租期加一年续约选择权,两个月押金另加半个月水电押金,地面层单位一般有一至三个月免租装修期。租金以毛租报价,不含门牌税、地税、火险、分层管理费,以及适用的 6% 服务税。